Wednesday, April 20, 2011

Tom Ford Neroli Portofino 2011 Ad Campaign Preview


Ad campaign Tom Ford : Featuring Mariana Braga & Max Motta all lathered up enacting a steamy shower scene.

Late last March, Tom Ford released a special body care products men titled 'neroli Portofino'. Recently, the product ad campaign has been circulating.



Not the usual advertising campaigns, beauty product line consists of bath soap, facial soap, body lotion, body scrubs and perfumes as well, showing two nude models. As quoted by Fashionista, the image campaign, the model looks full of men and women douse each other with foam from a large perfume bottle.



In another picture, seen pouring a bottle of perfume male model to female model's head underneath it. Chest woman model that was not covered at all.



Tom Ford's line of beauty ads always show sensuality. As quoted Bella Sugar, in 2007, Tom Ford fragrance ads too horrendous. In the picture the ad campaign, seen a perfume is placed right in front of female genital area.



I didn't like how he portrayed the female model, but really he is using the power of the female form to sell. There is a lot of sexual reference in his images, but at the end is "sex sells".

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